05
Apr
Why your business needs an app?
Today we have come a long way since the development of a portable mobile device. Earlier we used to only use the mobile to make a call but today our mobile is called a smartphone and it is a lot smarter than humans. Smartphone also works as a marketing tool for most of the online business. It is like a mini computer which is always online for us 24x7.Every user has an average of 30 apps in the mobile which affects the life of a human in one or the other way. As a result, the mobile app development plays a vital role in the digital marketing field. An app in a mobile has now more creativity and interactive. Now it is not simply an app but it can interact through various hardware features of mobile like microphone, camera, and other existing tools that we as a normal being could never think of it.
Cross-platform Development:
With the mobile and tablet, there is a challenge for mobile app developers to make the app because both the devices have variable screen sizes and functionality. But the app developers are well efficient in making the app interactive for the user. If the app will not work in all the devices, there is a chance that customer can skip to another app in the wide variety of apps. So the app developers keep in mind that their app works on basically all the platforms including the computer also which support the app functionality.Developing user – friendly apps:
Apps are created so that they can be much simple and a faster way to access a website in a user – friendly way. The mobile apps should have the following features:- It should take less time to load because a user is very impatient while using their mobile
- Make any call to action very easy and accessible
- Allow the users to reach their final destination without many hindrances
Mining of data through apps:
Apps are the only applications which have the capacity to run 24x7 in a user’s mobile in the background. So it can be much easier to know the user’s activity throughout the day and suggest them the best solution according to their interests. It greatly increases the sales as once a particular app is installed on users mobile then the apps can display ads and other interesting features of the company and the website. It is also used to make a more efficient strategy for the user individually. It’s a ton of data goes through the app each and every second.
Expanding the audience:
An app directly puts the link of the particular thing in the fingertips of the user. The online website may put hindrances like slow loading and searching of particular service but through the app, the service is just right in front of the user.You don’t have to ask the user to download the app nut to lure them with perks so that they download it. After getting the perks the customer is associated with the services offered by the app.
Some marketing campaigns for the mobile app:
Audi start-stop app: it does not physically starts or stops the car but it is used as a promotion for the Audi. Its work is to close the unnecessary apps so that the battery life of the phone is enhanced. Same as you have to turn off the engine at a red light so as to save the fuel.
There are several certain apps that measure how far distance you walked and the number of glasses of water you drank the whole day and how much should you drink according to your physical need.
Some words about Techonika:
Techonika also offers our customers the app development programs and the best functioning apps across the web world. Hybrid app development which utilizes mobile web view and uses more than one language to run like PHP, JavaScript all in combination and is housed inside a native app.
The native mobile app is developed for specifically particular OS and if you are looking for less expensive and easy development mobile tool then you can go for a hybrid one.
The android, as well as the iOS development, is also supported by Techonika. So with this feature, your business can upsurge ROI or it gives best returns on investment as there is a need for an app to be developed for any website as discussed above.
So this was all above for the mobile app development.